Ashley Graham has joined the new competition series "Side Hustlers"

Ashley Graham has joined the new Roku competition series "Side Hustlers", which she will co-host and executive produce alongside Emma Grede. The series premieres on March 1.

They are both known as “investors” who will mentor three female entrepreneurs to develop their side hustles in the hopes of quitting their day jobs to pursue their dream careers full-time. These founders vie for the chance to build multimillion-dollar companies while juggling the demands of their personal lives and day jobs. By the show’s end, Graham and Grede will decide if they will invest in any of the ideas from the female entrepreneurs, and if so, the founder has to choose whether they’re ready to quit their day jobs.